Korea Research Director, Linkfluence
Jerome Chalansonnet (French) knows Korea for 18 years and is settled in Seoul since 2013 when he became in charge of the development the Korean branch of a French consulting company.
In 2015, he completed the ETP Korea programme at SOAS university in London and Yonsei university in Seoul, which allowed him to further develop his understanding of the specifics of Korea’s economy, the local marketing culture and especially the Korean consumer behaviour.
Since 2016, he works with Linkfluence specialised in social media intelligence where he is Korea research director.
His professional competencies in marketing coupled with a deep understanding of Korean culture, business culture and consumer behaviour are very important when it comes to analysing consumer behaviours and delivering insights to global brands.